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How to market a physio therapy clinic

If you have just opened a new physiotherapy clinic then it can be quite hard to get users. After all, most doctors will already have an established relationship with an existing clinic that they can send their patients to. Why would they send them to you unless you are already well-known to them and have a good reptuation?

If you’re a newly qualified physio or moving to a new area, then you can get doctors to send people to your clinic if you market it based on location, since a lot of users will want to go to a clinic that is comparatively near to where they live. Another option is to market to people who are more likely to self refer to physios – such as athletes.

how to market a physio therapy clinicBuilding up a relationship with sports coaches who will send their athletes to you is a good way to get a steady stream of people, who should in theory all have similar injuries. This means that you can become known as a specialist for, say, torn ACLs or rotator cuff injuries. You will be dealing with similar over-use or traumatic injuries, in a population that is likely to be serious about rehab. In addition, athletes are a population that will have a lot of friends who may also want to use your services, which makes people more likely to choose your service for self-referral too.

Social media is a powerful marketing tool for physios, as is blogger outreach. If you can get people talking about, and writing about, your products and services then it becomes possible to reach people who want prehab, rehab, and maintenance care. In the case of immediate diagnosis and short term treatment a lot of people will just go to their doctor or to whoever their health insurance recommends. With more long term injuries, though, you will want to get the best treatment – and that sometimes means going to a specialist. Market yourself as that specialist.

As a physiotherapist, you will be qualified to treat a range of issues – but who is your ideal customer? It’s not a good idea to work with people who are unlikely to be compliant with the treatment recommendations that you give them – so don’t market to people who have unhealthy lifestyles. Don’t market to people whose injuries could be described as self-inflicted. Yes, treating people who come through the door needing help is the good and right thing to do – but when your livelihood depends on people choosing you for their care, you need to be able to show people that what you are offering works. That means marketing to people based on results. Show people the pitcher that you got back into the game. Show them the martial artist whose knee you fixed – or the trucker with back problems that you worked with, improving their posture and keeping them on the road. That’s where you will find most of your customers coming from.

Visit Prairie Trail Physiotherapy and Sports Injury Clinic to learn more.

Post contributed by Prairie Trail Physiotherapy & Sports Injury Clinic
101-1345 Taylor Avenue,
Winnipeg, MB R3M 3Y9,
Canada
204-452-7142

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