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Monthly Archives: March 2018

Facebook is a wonderful environment for attracting new customers to a skin care clinic. People use this social network to stay in touch with their peers, but also to discover cool, interesting and beautiful things. Nonetheless, as not all everyone on Facebook needs skin care services, you should make sure you target the right audience.

How to use fb ads to promote a skin care clinic

This isn’t the exclusive secret of Facebook promotion success. All marketing strategies should be focused on the core target demographics of the brand. This is why, before learning how to set up your Facebook ads, you need to understand who your ideal client is. Are your best customers mainly women? Which is their age range? What professions do they have? How do they dress? Do they have hobbies or passions that set them apart from the crowd? Once you manage to depict your ideal client, you should proceed to setting up your Facebook ads campaigns.

When you create your campaign, Facebook offers you the possibility to show your ads to specific demographic categories. You can narrow down the target audience by age, gender and favorite activities or hobbies. This is how you can maximize your chances that people who see your Facebook ad will contact you to schedule an appointment. Even if they don’t contact you right away, they are going to recall your name when they are going to need your services.

The other important thing to keep in mind when using Facebook ads to promote your local skin care clinic or any other local services for that matter is that you want to show your ads only to people who can actually benefit from your offer. This means you need to narrow down the geographic area to the one you can cover. There’s no point in paying to attract people who live six hours away from your clinic, as they are never going to use your services unless they move house. You may argue that people are active on Facebook even while traveling, so they could actually live in your neighborhood even though their current location is many miles away. While this is true, you need to keep in mind that you need to limit your campaigns to your available budget. Most probably, you can’t spend as much as required to advertise your clinic to the entire state or city. Under these circumstances, trying to maximize your conversion rates is the wisest thing to do. You have to narrow down the target audience of your campaigns to those people who meet all conditions required to become your clients from both demographic and geographic point of view.

These are a few tips to help you understand how to get the biggest bang for your buck when running Facebook ads campaigns. Ideally, you should outsource this work to a professional digital marketing agency. However, if you are keen on doing it yourself, learn how to make the most out of your money and effort. If you apply the above tips and advice, you’ll be better off than advertisers who spend their budgets at random.

Visit Ever Young Medical clinic to learn more.

Post contributed by Ever Young Medical Aesthetics
2099 Lougheed Highway b210,
Port Coquitlam, BC V3B 1A8,
Canada
604-942-8849

How to market a physio therapy clinic

If you have just opened a new physiotherapy clinic then it can be quite hard to get users. After all, most doctors will already have an established relationship with an existing clinic that they can send their patients to. Why would they send them to you unless you are already well-known to them and have a good reptuation?

If you’re a newly qualified physio or moving to a new area, then you can get doctors to send people to your clinic if you market it based on location, since a lot of users will want to go to a clinic that is comparatively near to where they live. Another option is to market to people who are more likely to self refer to physios – such as athletes.

how to market a physio therapy clinicBuilding up a relationship with sports coaches who will send their athletes to you is a good way to get a steady stream of people, who should in theory all have similar injuries. This means that you can become known as a specialist for, say, torn ACLs or rotator cuff injuries. You will be dealing with similar over-use or traumatic injuries, in a population that is likely to be serious about rehab. In addition, athletes are a population that will have a lot of friends who may also want to use your services, which makes people more likely to choose your service for self-referral too.

Social media is a powerful marketing tool for physios, as is blogger outreach. If you can get people talking about, and writing about, your products and services then it becomes possible to reach people who want prehab, rehab, and maintenance care. In the case of immediate diagnosis and short term treatment a lot of people will just go to their doctor or to whoever their health insurance recommends. With more long term injuries, though, you will want to get the best treatment – and that sometimes means going to a specialist. Market yourself as that specialist.

As a physiotherapist, you will be qualified to treat a range of issues – but who is your ideal customer? It’s not a good idea to work with people who are unlikely to be compliant with the treatment recommendations that you give them – so don’t market to people who have unhealthy lifestyles. Don’t market to people whose injuries could be described as self-inflicted. Yes, treating people who come through the door needing help is the good and right thing to do – but when your livelihood depends on people choosing you for their care, you need to be able to show people that what you are offering works. That means marketing to people based on results. Show people the pitcher that you got back into the game. Show them the martial artist whose knee you fixed – or the trucker with back problems that you worked with, improving their posture and keeping them on the road. That’s where you will find most of your customers coming from.

Visit Prairie Trail Physiotherapy and Sports Injury Clinic to learn more.

Post contributed by Prairie Trail Physiotherapy & Sports Injury Clinic
101-1345 Taylor Avenue,
Winnipeg, MB R3M 3Y9,
Canada
204-452-7142